Not just any white. And that's what sets our Titanium White apart from other brands: the very best quality Titanium pigment, and only Titanium pigment, full strength, without chalk or wax to dull its brilliance or lessen its tinting capacity. This is about adding value to your work, creating a rich sparkle to every color instead of a dull pastiness. Because we fill every tube by hand, the paint can be as thick, and the color can be as rich as it needs to be, in order to be effective. How about yours; is it just any white, or is it Vasari Classic Artists' Oil Colors?